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5-hour ENERGY® Surpasses 100th Distributor For new Energy Drink


Chosen by Staff Editors on 09-AUG-22

FARMINGTON HILLS, Mich. (TDN) August 9, 2022
Less than 12 months into the national launch of its new 16_oz carbonated energy drink, 5_hour ENERGY® has surpassed its 100th local direct store delivery (DSD) distributor for the distribution of their new beverage.


Tri County Beverage, based in Warren Michigan

"When we launched the new 16_oz beverage, we knew we needed to work with local distributors," said Jeff Sigouin, president and chief operating officer of 5_hour ENERGY®. "The knowledge these companies have of their territories and the relationships they have with their retailers will be critical to the success of our new 16_oz energy drink."

The initial beverage launch included three flavors: grape, berry and watermelon. The cans deliver the same proprietary blend of vitamins and amino acids, as the 1.93 oz. extra strength shots.

"With the recent movement amongst distributors of competitive energy drinks, DSD operators around the country are looking for established brands with a history of partnering with distributors," said Charlie Cindric, vice president of beverage distribution at 5_hour ENERGY®. "5_hour ENERGY® offers both of these things to our distribution partners."

The 5_hour ENERGY® drink has full distribution coverage in 21 states and is nearing coverage in all 50 states in the country. A partnership with the makers of 5_hour ENERGY® grants access to a robust sales and street team, as well as point of sales materials and internal sales incentives for DSD employees. For more information, please visit www.5HEBev.com.

About 5_hour ENERGY®
Founded by Manoj Bhargava, Living Essentials launched its 5_hour ENERGY® brand in 2004. The proprietary energy blend is found in its iconic shot size and a 16_ounce carbonated drink. Trusted by hard_working people to get them through a hectic day, 5_hour ENERGY® products are widely available in convenience, grocery, retail, club stores, and online outlets.

Related URL:https://www.5HEBev.com


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