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Astute Consumers are Shifting the Market to Higher Quality Cannabis Products

By Stoned Writers

As of late 2018, it was legal to cultivate marijuana at homes in 21 U.S. states and the District of Columbia. States such as Rhode Island and Oklahoma strictly only allow for the cultivation of medical cannabis and the two states note that only medical patients are allowed to grow cannabis within their homes. On the other hand, states such as California and Colorado allow their residents to freely grow their own cannabis for both recreational and medical use.

For instance, Colorado permits its adult residents to grow up to six plants per person, however, no more than 12 plants can be grown per residence regardless of the number of adults living in the household. Before the era of prohibition, cannabis was typically grown outdoors because it was widely used for its medicinal properties. Over the past century, however, many growers engaged in indoor cultivation in order to avoid government regulators following prohibition. And as legalization began to spread throughout the country, regulations regarding cannabis started to change.

Now, cannabis cultivators are utilizing both indoor and outdoor facilities. While normally, indoor facilities are more controlled, outdoor facilities offer a more natural climate.

In general, most cultivators are racing towards establishing large scale greenhouse or outdoor facilities to meet the rapidly growing demand. Specifically, Canadian producers are locking in licenses and agreements to cultivate cannabis and help overcome the supply shortage the industry has witnessed. However, the major drawback of operating large scale facilities is that the quality of the plant can be affected.

As a result, more home growers and cultivators are carefully inspecting and treating the plant throughout the growing process as consumers and growers are focusing more on producing higher and cleaner quality cannabis as opposed to going solely for quantity. According to data compiled by Grand View Research, the global legal marijuana market is expected to reach a value of USD 66.3 Billion by the end of 2025 while exhibiting a CAGR of 23.9%. Pasha Brands Ltd. (CSE: CRFT), Molson Coors Brewing Company.

Growing indoors or outdoors mainly comes down to consumer preference. Primarily, there are three methods to growing cannabis: indoor, sun-grown with light deprivation (greenhouse), and full-term sun-grown (outdoor), according to Leafly. Indoor facilities give cultivators more control over the entire growing process, including room temperature, air circulation, and lights. In addition, indoor cultivators can control and alter various factors of the plant such as its potency and taste. In contrast, greenhouse grow houses use light deprivation in order to block out the sun with tarps, tricking plants into growing faster. Jeremy Moberg, Chief Executive Officer of Cannasol, said that light deprivation produces the highest quality products with the least negative impact on the environment. Conversely, outdoor cultivation is the most natural and least expensive way to grow cannabis as outdoor growers only use tents, soil, and naturally occurring elements in order to produce their cannabis. However, many outdoor facilities tend to spray pesticides or other byproducts on their plants to ward off animals, bugs, or mold, meaning that indoor or greenhouse grown cannabis tends to be much cleaner. In order to achieve the pros of each method of growing, cultivators have begun to produce "craft cannabis." Similar to craft beer or craft coffee, craft cannabis producers pay close attention to the growing process of each individual plant to ensure high-quality products. Growers opt towards using organic and sustainable farming practices so their products are free of toxins or chemicals, benefitting both the consumer and the ecosystem. "With anything that we put in our bodies, whether it be food or beer or cannabis, it's important to know everything that you're putting in your body when you consume that product. The same reason that I won't go and buy a bag of Cheetos and eat them is the same reason why I wouldn't buy some production type of cannabis that's been sprayed with pesticides. It's going into our bodies, it's affecting our brains," said Alison Friendshuh, Budtender at The Farm in Colorado.

Pasha Brands Ltd. (CSE: CRFT) yesterday announced breaking news that, "trading of its common shares will commence at market open today under exchange symbol "CRFT" on the Canadian Stock Exchange ("CSE"). This follows the completion of the reverse takeover of Broome Capital Inc. ("Broome") (TSXV: BCP).

Although new to the public markets, Pasha is Canada's only prohibition-era brand house and already the most significant force in Canada's craft cannabis community. The vertically integrated craft cannabis organization operates as a brand house representing Canada's most established craft cannabis cultivators, producers and retailers. Within the Pasha umbrella resides award-winning brands that have firmly established themselves, pre-legalization, in British Columbia – a region known around the world for its high quality craft cannabis product. Prior to legalization, the brands now owned by Pasha, while operating in the prohibition-era, ranked among the leading revenue producing companies now operating in the regulated industry.

'Today is historic for both Pasha Brands and the Canadian craft cannabis community,' said Patrick Brauckmann, Executive Chairman of Pasha Brands. 'Our listing not only marks the beginning for Pasha as a publicly traded company, but confirms our unwavering commitment to help take growers and brands, many of which played a role in making legalization happen, into the legal marketplace.'

Beyond the brands' achievements, Pasha is led by a team who is well-known and well-respected in the Canadian craft cannabis community. Each member of Pasha's leadership team has uniques ties to the cannabis industry, which ultimately drives their motivation to bring craft cannabis to consumers on a global scale.

Pasha's wholly-owned subsidiary, BC Craft Supply Co. Ltd. ("BC Craft"), will assist micro-cultivators through development, licensing, testing, and distribution of craft cannabis products, in exchange for a guaranteed supply agreement with each micro-cultivator. Similar to Pasha, BC Craft has also amassed some of the most experienced growers in the industry who have laid the foundation for legal cannabis to exist today. Under the Health Canada framework, each micro-cultivator will be able to legally process approximately 500 kilograms of dried flower per year. For every 100 micro-cultivators BC Craft secures, up to 50,000 kilograms of world-class craft cannabis could be available to the market via Canada's regulated supply chain.


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